About Us

VARAARKAM is an effort to create the experience of jewellery buying as gifts of love. Their tagline then read "Pyaar ka Tohfa" which literally translates into "Gifts of Love", and love here being more universal rather than that shared by couples only.

A well structured factory operation and congenial administration facilities further add to the working philosophy that would help in their vision "To be the Supplier of Choice for precious gifts in diamond Studded Gold Jewellery."

Since the vision clearly dictated that VARAARKAM was positioned as a product for gifting for occasions and even everyday wear. Based on a simple value system of QIS – Quality, Integrity & Service, VARAARKAM is here to partner retail jewelers in their endeavors by offering them a great product at a great price to build customer loyalty.

Mr. Bharat Shah sincerely believes "Rather than focusing on what we want to sell, I'd prefer on doing a little bit of groundwork and see what’s missing in the retailers offering to the customer. This way, I break the mould and I am more acceptable to be a retailer’s partner in his business and move faster towards Varaarkam’s vision. Every genuine potential entering your shop has to buy something from your store, it’s very clear, that's the only way to survive and prosper."

Varaarkam - A brand by Naice Jewels Pvt. Ltd. redefines diamond jewellery as a "gift for every occasion". Special moments should always be celebrated and remembered and a Varaarkam gift epitomises that sentiment you have for your loved ones. Varaarkam has redefined the meaning of diamond jewellery in India and the consumer perception towards it. The brand Varaarkam epitomises contemporary designs, elegant brilliance and the opulence.